BD4FS Senegal Communications Specialist
Astou specializes in strategic research, business strategy, marketing and marketing communication. She is a certified expert in United Nations Industrial Development Organization (UNIDO) upgrading and diagnosis; and has served as a promoter of export consortia and a trainer in marketing communication, luxury marketing, and project management. She has 13 years of experience in strategic research and planning of marketing and communications as part of projects conducted by UNDP (Study of the shea butter sector and promotion of women producers), QTV Gambia (Marketing and communication plan of a media company), the Ministry of Industry of Senegal (Study of agro-food sectors and local development), UNIDO in The Gambia (Institutional Partnerships), Enda Tiers Monde Senegal (Market analysis, marketing plan and training of agro-food SMEs), the Senegal Upgrading Program (Market analysis, marketing and communication plans of agro-food SMEs), German Cooperation GIZ (Study of the agro-food sector and packaging), among others. She has a DESS (Diploma of Higher Specialized Studies) in Marketing from ISMA/ENEA and a certificate in International Trade from ISG/University Cheikh Anta Diop of Dakar. She speaks Wolof, French, English and some German.